Turning mainstream marketing on its head
“In a world filled with aggressive marketing to the masses of pointless products, my vision is to go against the grain to help ethical, heart-centred and purpose-driven brands connect with consumers whose lives they can enhance.”
HOLLY FRANCIS, FOUNDER
About the founder
A results-focused Freelance Copywriter & Marketing Manager, I have an innate drive to help purpose-driven brands that want to make an ethical difference.
Fuelled by a life-changing medical condition that triggered a shift in values, after years of working at award-winning agencies, I moved into the freelance world to work with brands with a similar ethos whose drive is to make a real difference in society and enhance consumers’ lives.
With a multifaceted skillset, I take a cross-channel approach to help brands cut through the noise and build authentic connections with their audience.
Services
Copywriting
Build trust, connection and authority.
Create genuine connections with your audience through compelling copy that channels your brand values and personality.
Organic Social
Grow relationships, loyalty and community.
Build a strong online presence and community through scroll-stopping content that captivates your audience.
Paid Media
Drive awareness, leads and sales.
Cut through the noise in a crowded and competitive landscape with data-led campaigns that drive action.
Influencer Marketing
Generate credibility, trust and awareness.
Leverage influencers’ connections to effectively reach your target audience whilst simultaneously enriching your content strategy through collaborative posts.